Customers drop
when bots shop
Imperva, a Thales company, pioneered the bot mitigation category and continues to set the standard for advanced, AI-driven protection. Our solutions are recognized by Gartner, CRN, and SC Magazine, and trusted by global eCommerce and retail brands to stop evolving automated threats.
Retailers are prime targets for cybercriminals. As more revenue moves online, bad bots are growing even faster. In 2025, 33% of retail web traffic came from bad bots, up from 26% the year before. Some typical tactics used by bots are:
Denial of inventory
Bots hold items in carts, locking out real customers.
Scalping
Automated buyers grab limited stock before shoppers ever see it.
Account takeover
Compromised credentials erode customer trust and loyalty.
Competitors use bots to undercut you in real time.
Imperva Advanced Bot Protection gives retailers real-time visibility and control over automated threats—protecting your customers, data, and revenue. Imperva delivers the gold standard in bot protection, trusted by the world’s leading retailers to secure billions in online transactions every month.
Key benefits for retailers:
Identify and block malicious bots in real time
Protect customer accounts and loyalty programs from ATO attacks
Prevent inventory hoarding, scalping, and pricing manipulation
Maintain site speed and uptime during peak demand
Reduce fraud and customer support costs
Get full visibility into traffic with analytics and reporting
Bad bots do more than steal— they distort your entire business picture.
They skew analytics, inflate KPIs, and create false signals that make optimization impossible. Worse, they drain bandwidth, slow site performance, and flood your customer support teams with fraud-related issues.
The result: lost revenue, higher costs, and frustrated customers.
- Poor site performance → lower conversions
- Fraud and chargebacks → increased operational costs
- Scraped content → loss of competitive advantage
During major retail events, bot traffic can surge 2–3x, causing slowdowns or even outages that directly impact sales. Every second of delay matters.
Automated threats are rising at an unprecedented rate, with bad bots now making up 37% of all internet traffic. For the first time in a decade, automated traffic has surpassed human activity, accounting for 51% of all web traffic. Businesses must adapt their security strategies to keep pace with these increasingly sophisticated threats.
